SEO教程:详解description标签的书写规范-鸟哥笔记

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这是 @巴郎刊的第048篇文章

作者|巴郎编辑|巴郎

来源|巴郎刊（ID:balangk）

转载请联系授权（微信ID：g0013g）

前言

description标签在SEO发展的今天依然是十分重要的，胡乱写description标签将会给网页带来致命的排名影响。合理的书写description标签既能提升搜索引擎对你的信任，同时让用户简单直接明了网页的用途-SEO教程

目录(1835字)

01.标签是什么

02.标签的规范

03.巴郎的建议

标签是什么

description是一个英文单词，其中文意思是：描绘，描述。你可以理解为简介。

不要小看这个简介，觉得它没用。恰恰相反，它的作用知道SEO行业发展的今天，依然被搜索引擎十分的重视。

SEO行业中有人说：keywords不重要了？请问你有亲耳听到搜索引擎公开说keywords不重要了吗？

再问你：你又亲耳听到说description不重要了吗？不过呢，巴郎倒是亲耳听到很多培训机构说：keywords与description不重要了。

我们暂且不论它重要与否，实践是检验真理的唯一标准，学SEO绝对不能听人说，你要自己动手去验证这个说法对还是不对。

就像官方声明keywords不重要了，然而实践的结论告诉我：放屁！度娘还是那个节操满满的度娘，TDK三要素依然重要。

回头来说说这个description标签，学生时代，我想很多朋友都有这样的经历：

老师--巴郎，陶渊明先生的这首《饮酒-其五》表达的中心思想是什么？请你概括一下

巴郎--老师，这你得问陶渊明本人啊，他写的又不是我写的。

老师--巴郎，下课了到老师办公室来一下。

巴郎--MMP！又搞我。。。。。。

老师--小明你来答一下

小明--全诗情味深永,表现了作者悠闲自得的心境和对宁静自由的田园生活的热爱,对黑暗关场的鄙弃和厌恶,抒发作者宁静安详的心态和闲适自得的情趣,以及返回自然的人生理想,又写出了作者欣赏以及赞叹大自然给人带来的情感。

巴郎心想--不就是个佛系思想吗，用得着这么叽叽歪歪绕来绕去。

老师--同学们，划重点，这个要考的。

巴郎拆解：

1.陶渊明《饮酒-其五》就好比一个网页，《饮酒-其五》这首诗的中心思想就好比description，也就是简介。

2.老师就好比搜索引擎，搜索引擎在对一个网页评分时，需要看网页的description，这个简介就是中心思想，你必须概括清楚，简洁明了，说清楚该网页的用途，性质，主题，为用户提供什么内容等等。

3.巴郎的心想就好比核心关键词。对于的核心关键词，你必须围绕这个核心关键词去写你的description，千万不能跑题偏离核心关键词的主旨。

这尤为重要，搜索引擎进行网页检索时，通过正向索引与倒排索检索技术，会针对TDK进行匹配，如果你描述的越简练，越精确，搜索引擎会给你的网页进行优先推送。如果你写作文的时候，偏题了，我想阅卷老师一定不会给你好分数的。

标签的规范

传统规范是这样规定的

1.description的书写字符不得超过82个

2.description在书写时，建议出现3-5个关键词

3.description在书写时不要出现关键词堆砌与重叠

4.书写时标点符号在英文状态输入法下输入

巴郎吐槽

1.谁特么规定书写不超过82个字符的，我写200个不行？

2.谁特么规定出现3-5个关键词的？只要不堆砌，不重叠，我写10个，20个不行？

3.第三个规定没毛病，这是对的。

4.第四个也没毛病。

因为SEO是随着时代以及搜索引擎的成长而成长的，有些规范适用于当时的SEO优化规则，随着时间推移，可能有些规范不一定对了，所以你要质疑，要实践去验证对还是不对，不要人云亦云，这点是我想着重告诉读者的点。

巴郎的建议

对于传统规范，我说一些我自己的看法，仅供读者参考。也欢迎行业老司机们批评指正。

以我自己多年的实践总结如下：

1.description的书写字符不得超过82个，这个是不一定的，只要你写的自然，不胡乱堆砌关键词与重叠，语句连贯通顺，从用户角度出发去写，超过82个是没有多大关系的。但巴郎的建议是控制在70-75个字符是最佳状态。

2.书写时在description中，主关键词出现2-3次，长尾关键词出现1-2次是最佳状态，而不是传统的3-5个关键词,另外一些大站点写description时直接写很多关键词，这是因为大站点有用户规模与一定的名望，这些站点是不遵循传统规范的。

书写时还要区分长尾关键词与主关键词，这点要尤为细心，要特别特别的细腻书写，所以需要花费大量时间好好研究。

3.不堆砌，不重叠是最基本原则，这点不能碰红线，不管SEO发展到什么时候，这点是绝对不会变的。

4.标点符号一定在英文状态输入法下输入，也是基本点。书写时要注意。

最后的话

TDK是网页的三要素，也是站内优化中的第一步，它占比站内优化的25%左右，其分量是不小的，一定要高度重视。

且要花费大量时间研究它，因为它和关键词有太多的关联，如果这个基础工作没做好，就等于开局输一半，后面的优化之路会很艰辛。

SEO是一个非常细腻，长期坚持的过程，最考验的就是基本功，切记急于求成。关于TDK系列就给大家讲解完毕了。

希望读者们平时一定要多加观摩好的网站，多思考，多动手，这篇《SEO教程:详解description标签的书写规范》就给大家讲解到这里，下期见。

做一个有趣的人，再见巴郎！

作者：巴郎

首发：巴郎小站

巴郎小站：http://www.8alang.com/

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</div> </div> <div class="fixedmc"> <div class="container clearfix" style="width:100%;height:100%"> <div class="left contentLeft" style="background:transparent;width:100%;height:100%;"> <img class="knowtop" src="/img/icon/knowtop.png" alt=""> <div class="knowleftbox"> <img class="knowleft" src="/img/icon/knowleft2.png" alt=""> </div> <div class="knowrightbox"> <img class="knowright" src="/img/icon/knowright2.png" alt=""> </div> </div> </div> </div> <div class="fixedtc qrxz"> <div class="downloadzl_box"> <div class="downloadzl_reason">确认要消耗羽毛购买 <br/> SEO教程:详解description标签的书写规范吗？</div> <div class="downloadzl_left downloadzl_klyx">考虑一下</div> <div class="downloadzl_right downloadzl_ljxz" data-aid="71591"><a href="" target="_blank">立即下载</a></div> </div> </div> <div class="fixedtc ymbz"> <div class="downloadzl_box"> <div class="downloadzl_reason">很遗憾，羽毛不足</div> <div class="downloadzl_left downloadzl_klyx" style="margin-top:45px">我知道了</div> <div class="downloadzl_right downloadzl_qzym" style="margin-top:45px"><a class="buttonLink" href="/pc/center/mall">去赚羽毛</a></div> </div> </div> <div class="fixedtc commentRule"> <div style="width: 450px; height: 570px; top: 150px" class="downloadzl_box"> <div style="width: 100%; height: 75px; padding-top: 23px; background: url('/img/comments/rulemodal1@2x.png'); background-size: 100%"> <img style="width: 217px; margin: 0 auto" src="/img/comments/rulemodal2@2x.png" alt=""> </div> <div style="width: 370px; height: 380px; margin: 25px auto; font-size: 14px; color: #333;overflow-y:scroll"> <p>我们致力于提供一个高质量内容的交流平台。为落实国家互联网信息办公室“依法管网、依法办网、依法上网”的要求，为完善跟帖评论自律管理，为了保护用户创造的内容、维护开放、真实、专业的平台氛围，我们团队将依据本公约中的条款对注册用户和发布在本平台的内容进行管理。平台鼓励用户创作、发布优质内容，同时也将采取必要措施管理违法、侵权或有其他不良影响的网络信息。</p> <p><br />一、根据《网络信息内容生态治理规定》《中华人民共和国未成年人保护法》等法律法规，对以下违法、不良信息或存在危害的行为进行处理。<br />1. 违反法律法规的信息，主要表现为：<br /> 1)反对宪法所确定的基本原则；<br /> 2)危害国家安全，泄露国家秘密，颠覆国家政权，破坏国家统一，损害国家荣誉和利益；<br /> 3)侮辱、滥用英烈形象，歪曲、丑化、亵渎、否定英雄烈士事迹和精神，以侮辱、诽谤或者其他方式侵害英雄烈士的姓名、肖像、名誉、荣誉；<br /> 4)宣扬恐怖主义、极端主义或者煽动实施恐怖活动、极端主义活动；<br /> 5)煽动民族仇恨、民族歧视，破坏民族团结；<br /> 6)破坏国家宗教政策，宣扬邪教和封建迷信；<br /> 7)散布谣言，扰乱社会秩序，破坏社会稳定；<br /> 8)宣扬淫秽、色情、赌博、暴力、凶杀、恐怖或者教唆犯罪；<br /> 9)煽动非法集会、结社、游行、示威、聚众扰乱社会秩序；<br /> 10)侮辱或者诽谤他人，侵害他人名誉、隐私和其他合法权益；<br /> 11)通过网络以文字、图片、音视频等形式，对未成年人实施侮辱、诽谤、威胁或者恶意损害未成年人形象进行网络欺凌的；<br /> 12)危害未成年人身心健康的；<br /> 13)含有法律、行政法规禁止的其他内容；</p> <p><br />2. 不友善：不尊重用户及其所贡献内容的信息或行为。主要表现为：<br /> 1)轻蔑：贬低、轻视他人及其劳动成果；<br /> 2)诽谤：捏造、散布虚假事实，损害他人名誉；<br /> 3)嘲讽：以比喻、夸张、侮辱性的手法对他人或其行为进行揭露或描述，以此来激怒他人；<br /> 4)挑衅：以不友好的方式激怒他人，意图使对方对自己的言论作出回应，蓄意制造事端；<br /> 5)羞辱：贬低他人的能力、行为、生理或身份特征，让对方难堪；<br /> 6)谩骂：以不文明的语言对他人进行负面评价；<br /> 7)歧视：煽动人群歧视、地域歧视等，针对他人的民族、种族、宗教、性取向、性别、年龄、地域、生理特征等身份或者归类的攻击；<br /> 8)威胁：许诺以不良的后果来迫使他人服从自己的意志；</p> <p><br />3. 发布垃圾广告信息：以推广曝光为目的，发布影响用户体验、扰乱本网站秩序的内容，或进行相关行为。主要表现为：<br /> 1)多次发布包含售卖产品、提供服务、宣传推广内容的垃圾广告。包括但不限于以下几种形式：<br /> 2)单个帐号多次发布包含垃圾广告的内容；<br /> 3)多个广告帐号互相配合发布、传播包含垃圾广告的内容；<br /> 4)多次发布包含欺骗性外链的内容，如未注明的淘宝客链接、跳转网站等，诱骗用户点击链接<br /> 5)发布大量包含推广链接、产品、品牌等内容获取搜索引擎中的不正当曝光；<br /> 6)购买或出售帐号之间虚假地互动，发布干扰网站秩序的推广内容及相关交易。<br /> 7)发布包含欺骗性的恶意营销内容，如通过伪造经历、冒充他人等方式进行恶意营销；<br /> 8)使用特殊符号、图片等方式规避垃圾广告内容审核的广告内容。</p> <p><br />4. 色情低俗信息，主要表现为：<br /> 1)包含自己或他人性经验的细节描述或露骨的感受描述；<br /> 2)涉及色情段子、两性笑话的低俗内容；<br /> 3)配图、头图中包含庸俗或挑逗性图片的内容；<br /> 4)带有性暗示、性挑逗等易使人产生性联想；<br /> 5)展现血腥、惊悚、残忍等致人身心不适；<br /> 6)炒作绯闻、丑闻、劣迹等；<br /> 7)宣扬低俗、庸俗、媚俗内容。</p> <p><br />5. 不实信息，主要表现为：<br /> 1)可能存在事实性错误或者造谣等内容；<br /> 2)存在事实夸大、伪造虚假经历等误导他人的内容；<br /> 3)伪造身份、冒充他人，通过头像、用户名等个人信息暗示自己具有特定身份，或与特定机构或个人存在关联。</p> <p><br />6. 传播封建迷信，主要表现为：<br /> 1)找人算命、测字、占卜、解梦、化解厄运、使用迷信方式治病；<br /> 2)求推荐算命看相大师；<br /> 3)针对具体风水等问题进行求助或咨询；<br /> 4)问自己或他人的八字、六爻、星盘、手相、面相、五行缺失，包括通过占卜方法问婚姻、前程、运势，东西宠物丢了能不能找回、取名改名等；</p> <p><br />7. 文章标题党，主要表现为：<br /> 1)以各种夸张、猎奇、不合常理的表现手法等行为来诱导用户；<br /> 2)内容与标题之间存在严重不实或者原意扭曲；<br /> 3)使用夸张标题，内容与标题严重不符的。</p> <p><br />8.「饭圈」乱象行为，主要表现为：<br /> 1)诱导未成年人应援集资、高额消费、投票打榜<br /> 2)粉丝互撕谩骂、拉踩引战、造谣攻击、人肉搜索、侵犯隐私<br /> 3)鼓动「饭圈」粉丝攀比炫富、奢靡享乐等行为<br /> 4)以号召粉丝、雇用网络水军、「养号」形式刷量控评等行为<br /> 5)通过「蹭热点」、制造话题等形式干扰舆论，影响传播秩序</p> <p><br />9. 其他危害行为或内容，主要表现为：<br /> 1)可能引发未成年人模仿不安全行为和违反社会公德行为、诱导未成年人不良嗜好影响未成年人身心健康的；<br /> 2)不当评述自然灾害、重大事故等灾难的；<br /> 3)美化、粉饰侵略战争行为的；<br /> 4)法律、行政法规禁止，或可能对网络生态造成不良影响的其他内容。</p> <p><br />二、违规处罚<br />本网站通过主动发现和接受用户举报两种方式收集违规行为信息。所有有意的降低内容质量、伤害平台氛围及欺凌未成年人或危害未成年人身心健康的行为都是不能容忍的。<br />当一个用户发布违规内容时，本网站将依据相关用户违规情节严重程度，对帐号进行禁言 1 天、7 天、15 天直至永久禁言或封停账号的处罚。当涉及欺凌未成年人、危害未成年人身心健康、通过作弊手段注册、使用帐号，或者滥用多个帐号发布违规内容时，本网站将加重处罚。</p> <p><br />三、申诉<br />随着平台管理经验的不断丰富，本网站出于维护本网站氛围和秩序的目的，将不断完善本公约。<br />如果本网站用户对本网站基于本公约规定做出的处理有异议，可以通过「建议反馈」功能向本网站进行反馈。<br />(规则的最终解释权归属本网站所有)</p> </div> <div class="iknow_rule" style="width: 193px; height: 42px; line-height: 42px; border-radius: 21px; color: #fff; text-align: center; background: linear-gradient(17deg,rgba(255,131,85,1),rgba(255,168,44,1));margin: 25px auto; cursor: pointer">我知道了</div> </div> </div> <div class="fixedtc ans_correct"> <div class="downloadzl_box downloadzl_box2"> <img style="margin-top: 0; width: 16px; height: 16px; position: absolute; top: 25px; right: 16px; cursor: pointer" class="modalclose" src="/img/index/dt_close.png" alt=""> <img src="/img/index/detail_correct.png" alt=""> <div class="downloadzl_reason downloadzl_reason2">恭喜你～答对了</div> <div class="downloadzl_ym">＋5羽毛<img src="/img/index/feather.png" alt=""></div> <div style="margin: 20px auto; float: none; width: 165px;" class="downloadzl_right downloadzl_wzdl"><a href="/pc/center/mall">前往领取更多羽毛</a></div> </div> </div> <div class="fixedtc ans_error"> <div class="downloadzl_box downloadzl_box2"> <img style="margin-top: 0; width: 16px; height: 16px; position: absolute; top: 25px; right: 16px; cursor: pointer" class="modalclose" src="/img/index/dt_close.png" alt=""> <img src="/img/index/detail_error.png" alt=""> <div class="downloadzl_reason downloadzl_reason2">下一次认真读哦</div> <div style="margin: 20px auto; float: none; width: 165px;" class="downloadzl_right downloadzl_wzdl downloadzl_klyx"><a href="/pc/center/mall">前往领取更多羽毛</a></div> </div> </div> <div class="fixedtc newshow"> <div class="newBox"> <img class="newBox_img" src="/img/index/newshow.png" alt=""> <img class="newBox_close" src="/img/index/newshow_close.png" alt=""> </div> </div> <div class="fixedtc cointc"> <div class="jrdkBox"> <img style="width: 16px; height: 16px; position: absolute; top: 25px; right: 16px; cursor: pointer" class="modalclose" src="/img/index/dt_close.png" alt=""> <img class="jrdkBox_gif" src="/img/index/point_ym.gif" alt=""> <div class="jrdkBox_reason jrdkBox_reason2">成功推荐给其他人</div> <div class="jrdkBox_ym">+ 10羽毛</div> <div style="margin: 20px auto; float: none; width: 165px;" class="jrdkBox_wzdl iknow_cointc curp downloadzl_right"><a href="/pc/center/mall">前往领取更多羽毛</a></div> </div> </div> <div class="featherselection_fixedmc"> <a class="gologin" href=""><img src="/img/index/go_login.png" alt=""></a> </div>  <div class="fixedtc comment_succ"> <div class="jrdkBox" style="height: 245px; font-size: 16px;"> <img style="width: 16px; height: 16px; position: absolute; top: 25px; right: 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var saveuserid = Cookies.get('saveuserid'); if(isFollow === '1') { $('.has_follow_btn').show() $('.not_has_follow_btn').hide() }else { $('.has_follow_btn').hide() $('.not_has_follow_btn').show() } }) $(function() { var top = 0, bot = 0; $(window).on('scroll', function() { top = $(this).scrollTop() setTimeout(() => { bot = top; }, 0); $('.article').each(function(i, e) { if (isBlockBelowInViewport(e)) { if (top <= bot) { //下滚 $('.articleControlBox').addClass('is-fixed').addClass('is-fixed-top').removeClass('is-fixed-bottom') } else { //上滚 $('.articleControlBox').addClass('is-fixed').removeClass('is-fixed-top').addClass('is-fixed-bottom'); } }else { $('.articleControlBox').removeClass('is-fixed').removeClass('is-fixed-top').removeClass('is-fixed-bottom') } }); }); $('.promoteAuthorFocusBtn, .follow_btn').on('click', function(e) { e.preventDefault(); followAuthorArticleDetail(this); }); }); function followAuthorArticleDetail(el) { var uid = UID; if (!uid){///未登录 loginInit(); return } var value = $(el).data('value'); var author_id = $(el).data('author'); var $this = $(el); $.post('/pc/author/follow?author='+author_id+'&value='+(1-value), function (ret) { $this.data('value', 1-value); if (ret.return_code === '0') { if(isFollow === '1') { isFollow = '0' $('.has_follow_btn').hide() $('.not_has_follow_btn').show() }else { isFollow = '1' $('.has_follow_btn').show() $('.not_has_follow_btn').hide() } } else { //// } }, 'json'); } </script> <script> /////// 测一测下载资料逻辑 $(function() { window.onload = function() { let h = sessionStorage.getItem(window.location.href) if (h) { document.documentElement.scrollTop = parseInt(h); document.body.scrollTop = parseInt(h); sessionStorage.removeItem(window.location.href) } } var is_mobile = "0"; var is_login = "0"; var is_new_time = false // var ACCOUNT_DOMAIN = '//'; var is_new_user = "0"; var is_downzl = ""; var dl_point = ""; var mypoint = ""; var not_read = "0"; var wzaid = "71591"; var is_yd = true var ans = "" var rightans = "" var is_dl = "0"; if (is_dl == 1) { $('.downBox_button1').hide() $('.downBox_button2').show() } else { $('.downBox_button1').show() $('.downBox_button2').hide() } if (ans == '') { } else { $('.testBox_ansbox_sub').hide() $('.testBox_ansbox_sub2').show() } var is_new_usershow = Cookies.get('usershow'); var clsoeqpshow = Cookies.get('clsoeqpshow'); // console.log(is_new_usershow) if (clsoeqpshow == 'true') { $('.close_box').hide() } $('.close_buttom').click(function() { $('.close_box').hide() Cookies.set('clsoeqpshow', 'true', { expires: 365, path: '/' }); }) setTimeout(() => { is_new_time = true }, 120000); var flag = false $(window).on('scroll', function() { var top = $(this).scrollTop() var boxh = $('.containerBox').height() var wzh = $('.article').height() if (top >= boxh / 3 * 2) { if (is_login == 0 && flag == false) { flag = true // $('.login_url').attr('href', login_url) if (is_mobile != '1') { $('.nologtip').show() showLoginPopup(wzaid) } } } if (is_new_time == true || top >= boxh / 3 * 2) { if (is_new_user == 1 && is_new_usershow != '4') { if (is_new_usershow == undefined) { is_new_usershow = 1 //第一次进来 } else { is_new_usershow = parseInt(is_new_usershow) + 1 //第2次进来 } $('.newshow').show() Cookies.set('usershow', is_new_usershow, { expires: 365, path: '/' }); } } }) $('.showrulebtn').click(function() { ////显示评论规则弹窗 $('.commentRule').show() }) $('.iknow_rule').click(function() { $('.commentRule').hide() }) $('.testBox_ansbox_sub').click(function() { if (is_login == 0) { loginInit(); return 0 } var aid = $(this).data('aid') var value = $('input:radio:checked').val(); // console.log(value) if (value == undefined) { } else { $(this).hide() var correct = rightans $('.testBox_ansbox_sub2').show() answerArticleQa(aid, value, (res) => { let r = JSON.parse(res) if (value == correct) { if (r.return_data.is_show_tip === '1') { $('.ans_correct').css('display', 'inline-block') } } else { $('.ans_error').css('display', 'inline-block') } $('.testBox_ansbox_ans').eq(rightans - 1).children().css('display', 'inline-block') }) } }) $('.downBox_button1').click(function() { if (is_dl == 1) { $('.qrxz').show() return 0 } if (parseInt(mypoint) >= parseInt(dl_point)) { $('.qrxz').show() } else { $('.ymbz').show() } }) $('.comment_succ_mall').click(function() { window.location.href = '/pc/center/mall' }) $('.modalclose').click(function() { $('.comment_succ').hide() $('.sharemodal').hide() $('.cointc').hide() $('.ans_correct').hide() $('.ans_error').hide() }) $('.goshare').click(function() { let url = 'https://www.niaogebiji.com/article-71591-1.html' $('#article_code').html('') $('#article_code').qrcode({ width: 120, height: 120, text: url }); $('.comment_succ').hide() $('.sharemodal').show() }) $('.iknow_cointc').click(function() { $('.cointc').hide() }) $('.downloadzl_klyx').click(function() { $('.fixedtc').hide() }) $('.downloadzl_colse').click(function() { $('.fixedtc').hide() closeLoginPopup(wzaid) }) $('.newBox_close').click(function() { $('.newshow').hide() }) $('.downloadzl_ljxz').click(function() { if (is_dl == 1) { return 0 } $('.downBox_button1').hide() $('.downBox_button2').show() var aid = $(this).data('aid') $('.qrxz').hide() dlArticle(aid) }) //展示弹窗： function showLoginPopup(aid) { $.ajax({ url: '/pc/article/showLoginPopup/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { } }, error: (err) => { console.log(err) } }) } //关闭弹窗： function closeLoginPopup(aid) { $.ajax({ url: '/pc/article/closeLoginPopup/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { } }, error: (err) => { console.log(err) } }) } function dlArticle(aid) { $.ajax({ url: '/pc/article/dlArticle/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) }, error: (err) => { console.log(err) } }) } function readArticle(aid) { $.ajax({ url: '/pc/article/readArticle/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { if (data.return_data.is_show_tip == '1') { $('.jrdkBox_reason2').html('每天阅读文章') $('.jrdkBox_ym').html('+ 5羽毛') $('.cointc').show() } } }, error: (err) => { console.log(err) } }) } function answerArticleQa(aid, answer_no, cb) { $.ajax({ url: '/pc/article/answerArticleQa/', data: { aid: aid, answer_no: answer_no }, method: 'POST', success: (res) => { cb(res) /// }, error: (err) => { console.log(err) } }) } }) function adv_click(id) { $.ajax({ type: 'POST', url: '/index/advstat/', dataType: 'json', data: { id:id, type: 2 }, success: function (result) { }, error: function (result, status) { } }); } </script> <script> let midMark = true let bottomMark = true let advBottomMark = true document.addEventListener('scroll', function(event) { let h1 = $('.breadcrumbBoxWrap').height() + $('.rankingBox').height() + $('.download_app_module').height() + 33; //右侧布局区高度-延伸阅读区高度 let h2 = $('.article').height();//文章内容区高度 let h3 = $('.contentLeft').height();//左边整个布局的高度（包括文章内容区） let pageTopHeight = 100; // if(document.body.clientWidth > 750) { ///pc // pageTopHeight = Number($('.page_top').height())+7;//7px是下边距 // if($(event.target).scrollTop() >= h1) { // if($(event.target).scrollTop() >= (h3 -470)) { ///跟着底部上去 // $('.fixedBox').css({ // position: 'absolute', // marginTop: (h3-565) + 'px', // }) // } else { // $('.fixedBox').css({ ///固定在右上角 // position: 'fixed', // top: pageTopHeight + 'px', // bottom: 'auto', // marginTop:0 // }) // } // } else { // $('.fixedBox').css({ ///刚进入页面 // position: 'static', // top: pageTopHeight + 'px', // bottom: 'auto', // marginTop:0 // }) // } // } /////友盟数据统计 let scrollTop = $(event.target).scrollTop() ///滚动距离 if(midMark && scrollTop >= h2/2) { midMark = false // console.log('mid') } if(bottomMark && scrollTop >= h2/65) { bottomMark = false // console.log('bottom') } if(advBottomMark && scrollTop >= h2/76) { advBottomMark = false // console.log('bottom2') } }, true); </script> <script> $(document).ready(function() { var my_point = 0; var stepW = 24 var description = new Array('1', '2', '3', '4', '5'); var stars = $("#star > li"); var descriptionTemp; $("#showb").css("width", stepW * my_point); stars.each(function(i) { $(stars[i]).click(function(e) { if(my_point > 0) { ///已评分 return } var n = i + 1; var aid = $('.action_item1').data('id'); $("#showb").css({ "width": stepW * n }); descriptionTemp = n; // if(!isLogin){ loginInit(); return false; } $.ajax({ url: '/pc/center/addArticlePoint/', dataType: 'JSON', data: { aid: aid, point: descriptionTemp }, success: function(res) { if (res.return_code === '200') { ///修改悬浮条收藏icon状态 my_point = 1 actionIconLight(isFavorite, my_point) if (res.return_data.is_show_tip_com === 1) { $('.jrdkBox_reason2').html('评分') $('.jrdkBox_ym').html('+ 5羽毛') $('.cointc').show() } article_point = res.return_data.article_point showArticlePoint() } else { if (res.return_code === '1000') { // swal({ // title: res.return_msg, // type: "warning", // showCancelButton: true, // confirmButtonText: "去登录", // cancelButtonText: "取消", // closeOnConfirm: true, // closeOnCancel: true // }, function(isConfirm) { // if (isConfirm) { // window.location.href = login_url; // } // }) loginInit(); } else { swal(res.return_msg); } } } }) return descriptionTemp; }); }); stars.each(function(i) { $(stars[i]).hover( function() { $(".description").text(description[i]); }, function() { if (descriptionTemp != null) { $(".description").text(descriptionTemp); } else { $(".description").text(" "); } } ); }); }); function stopDefault(e) { if (e && e.preventDefault) e.preventDefault(); else window.event.returnValue = false; return false; }; </script> <script> //复制 function myCopy() { let url = 'https://www.niaogebiji.com/article-71591-1.html'; $('#text').html(url) var ele = document.getElementById("text"); ele.select(); document.execCommand("Copy"); alert('复制成功') } $('.fixedmc').on("click", ".knowtop", function() { $('.knowtop').hide() $('.knowleftbox').show() }) $('.fixedmc').on("click", ".knowleft", function() { $('.knowleftbox').hide() $('.knowrightbox').show() }) $('.fixedmc').on("click", ".knowright", function() { $('.knowrightbox').hide() $('.fixedmc').hide() $('html').css("overflow", 'scroll') var num = Cookies.get('numtip'); if (num == undefined) { Cookies.set('numtip', 1, { expires: 365, path: '/' }); } else if (num == 1) { Cookies.set('numtip', 2, { expires: 365, path: '/' }); } else if (num == 2) { Cookies.set('numtip', 3, { expires: 365, path: '/' }); } }) $('.extensionRead_list').on("click", ".extensionRead_list_item", function() { var data = $(this).data(aid) var aid = data.aid var pos; if (data.bindex == 0) { pos = 'read_more_1' } else if (data.bindex == 1) { pos = 'read_more_2' } else if (data.bindex == 2) { pos = 'read_more_3' } $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { } }) }) $('.articleControlBox').on("click", ".ljicon", function() { var data = $(this).data(aid) var aid = data.aid var pos = 'copy_button'; $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { // console.log(res) } }) }) $('.promoteAuthorSummary').on("click", ".here", function() { var data = $(this).parent().data(aid) var aid = data.aid var pos = 'author_apply'; $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { // console.log(res) } }) }) $('.action_item1').click(function() {//收藏 if(!isLogin){ loginInit(); return false; } var title = $(this).data('title'); var aid = $(this).data('id'); $.ajax({ url: '/pc/center/addfavorite/', dataType: 'JSON', data: { id: aid, title: title, type: 1 }, success: function(res) { if (res.return_code === '200') { if (isFavorite == 0) { ///修改悬浮条收藏icon状态 isFavorite = 1 actionIconLight(isFavorite, my_point); } else { ///修改悬浮条收藏icon状态 isFavorite = 0 actionIconLight(isFavorite, my_point) } }else if(res.return_code == '1003') { loginInit(); }else { /// } } }) }) $(function() { var timestamp = (new Date()).getTime(); Cookies.set('timestamp', timestamp, { expires: 365, path: '/' }); var newtime = Cookies.get('timestamp'); var num = Cookies.get('numtip'); if (timestamp - newtime >= 86400000) { // console.log(11) Cookies.set('timestamp', timestamp, { expires: 365, path: '/' }); } // 点赞 var url = window.location.href $("#text").html(url) $('.upButton').click(function(e) { e.preventDefault(); upArticle(this); }); var imgWidth, imgHeight; if (ispc) { $(".article img").each(function(index, value) { imgWidth = $(value).attr('width'); imgHeight = $(value).attr('height'); if (imgWidth) { $(value).css({ 'width': imgWidth, 'height': imgHeight }) } }); } var userImg = ""; var userName = ""; // bindFavBtn($('body'), '///account/login?redirect=//'); var commitFlag = true; var aid = 71591; $('.firstSubmitBtn').click(function() { ///发布评论 var text = $('#first-level-review').val(); $.ajax({ type: 'get', url: '/pc/article/publishcomment', dataType: 'JSON', data: { aid: aid, user: true, cid: '', content: text, title: "SEO教程:详解description标签的书写规范" }, success: function(res) { if (res.return_code == '200') { $('#first-level-review').val(''); $('.comment_succ').show() } else { swal(res.return_msg); } }, error: function() { swal("出错了！", '请求服务器失败', "error"); } }) }); $('.commentList').on('click', '.secondSubmitBtn', function() { var _this = this; var text = $(this).parents('.replyBox').find('textarea').val(); var cid = $(this).parents('.firstItem').data('cid'); $.ajax({ type: 'get', url: '/pc/article/publishcomment', dataType: 'JSON', data: { aid: aid, user: 1, cid: cid, content: text, title: "SEO教程:详解description标签的书写规范" }, success: function(res) { if (res.return_code == '200') { $(_this).parents('.replyBox').hide(); swal('回复成功！您的回复将进入审核阶段'); $(_this).parents('.replyBox').find('textarea').val(''); } else { swal(res.return_msg); } }, error: function() { swal("出错了！", '请求服务器失败', "error"); } }) }); $('.commentList').on('click', '.reply', function() { $(this).parents('.firstItem').find('.replyBox').toggle() }) // $('.weboicon').click(shareWeiboCnzz); // 广告位固定 }) var numPage = 0; var listLength = $('.hotCompanyList').length - 1; $('.pageNum div').click(function () { $(this).addClass('activeNum').siblings().removeClass('activeNum'); numPage = $(this).index(); $('.hotCompanyListAll').animate( { marginLeft: -354 * numPage, }, 300 ); }); // 关闭1v1广告 $('.advManagerClose').click(function () { $('.kf1v1').show(); }); $('.advManagerImg').click(function(){ $('.kf1v1').show(); }) /////1v1对接///// function checkPhone(phone) { ///验证电话号码 return /^1[3456789]\d{9}$/.test(phone); } function count_down(param) { $(`.${param}`).data('enable', 'false'); $(`.${param}`).text('倒计时' + count + 's'); if (count == 0) { $(`.${param}`).data('enable', 'true'); $(`.${param}`).text('获取验证码'); count = 59; clearInterval(intervalid); } count--; } //发送验证码 function sendSms() { var enable = $(`.kf1v1GroupBtn`).data('enable'); if (enable == 'false') { return; } $(`.kf1v1GroupBtn`).data('enable', 'false'); var phone = $('.kf1v1GroupPhone').val(); if (!checkPhone(phone)) { $(`.kf1v1GroupBtn`).data('enable', 'true'); swal('请填写正确的手机号'); return; } $.ajax({ url: '/index/getCode', // 进行二次验证 type: 'post', dataType: 'json', data: { type: 'pc', mobile: phone, }, success: function (data) { if (data.return_code == 200) { intervalid = setInterval(() => { count_down('kf1v1GroupBtn'); }, 1000); } else { $(`.kf1v1GroupBtn`).text('获取验证码'); $(`.kf1v1GroupBtn`).data('enable', 'true'); swal(data.return_msg); } }, error: function (data) {}, }); } // 关闭1对1 $('.kf1v1TopR').click(function () { $('.kf1v1GroupText').val(''); $('.kf1v1GroupSms').val(''); $('.kf1v1GroupPhone').val(''); $('.kf1v1').hide(); }); //提交 $('.kf1v1SubmitBtn').click(function () { var kf1v1GroupText = $('.kf1v1GroupText').val(); if (kf1v1GroupText == '') { swal('请填写找营销服务商主要用来做什么'); return false; } var kf1v1GroupSms = $('.kf1v1GroupSms').val(); var kf1v1GroupPhone = $('.kf1v1GroupPhone').val(); if (kf1v1GroupSms == '' && kf1v1GroupPhone == '') { swal('请填写手机和验证码'); return false; } $.ajax({ url: '/pc/resource/adviser', data: { mobile: kf1v1GroupPhone, code: kf1v1GroupSms, content: kf1v1GroupText }, method: 'POST', dataType: 'json', success: (res) => { if (res.return_code == 1018) { swal('操作过于频繁，请稍候再试。'); } if (res.return_code == 1004) { swal('验证码错误。'); } else if (res.return_code == 200) { swal('操作成功。请等待工作人员审核。'); $('.kf1v1GroupText').val(''); $('.kf1v1GroupSms').val(''); $('.kf1v1GroupPhone').val(''); $('.kf1v1').hide(); } else { swal('参数错误。'); } }, error: (err) => { console.log(err); }, }); }); /////1v1对接///// </script>